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Marketing for Writers

Seminar and Workshop

With workshop leader, James Mullinger

In this seminar and workshop exclusive to WordSpring, James Mullinger will share secrets he learned working in the magazine business for more than two decades. He will offer insights into how to promote your book and approach newspapers and magazines for media coverage. This far-reaching workshop will teach how to leverage your existing fanbase and how to create a loyal following.

About James:

James Mullinger is an award-winning British-Canadian comedian and the co-founder of [Edit] Magazine. He spent fifteen years at GQ before moving to Canada. He has appeared on CBC’s The Debaters, at theatres throughout Canada, and in stand-up specials and movies. In 2022 he released his memoir, Brit Happens – Living The Canadian Dream, published by Goose Lane and winner of the 2022-23 NB Book Award for Nonfiction.

Brit Happens chronicles Mullinger’s lifetime of adventures, from his beginnings as a shy and nervous kid collecting comedy records at the neighbourhood video store, to rising through the ranks of GQ magazine and meeting his personal idols Jerry Seinfeld and Paul McCartney, to imagining the possibility of another life in Canada. From the highs and lows of London to beginning anew in New Brunswick, Brit Happens tells gut-busting stories of success and failure and the unpredictable grind of stand-up comedy. It also offers a laugh-out-loud look at life in Atlantic Canada from the region’s funniest outsider-turned-local.

What they say about James Mullinger:

“We should all be curious about the origins, motivations, and unrelenting optimism of James Mullinger. While his contagious good mood still remains a bit of a mystery, all else is laid out here in fine, hilarious form. Brit Happens is a wonderful read.” -- Ali Hassan

“I would love to hate James Mullinger. He’s hilarious, insightful, giving — and seems to have an absolutely endless amount of energy for creative output. And he makes it all look so darn easy! But the truth of it is, I can’t. Am I surprised James wrote a book? Of course not. Am I surprised it’s filled with hilarious and touching stories from his unique and intelligent perspective? Not at all. Does it piss me off that he makes it all look so easy? You bet it does!” -- David Myles

“The East Coast won the comedy jackpot when James Mullinger decided to make the Maritimes his home. On top of being a brilliant storyteller, James makes me laugh until my stomach hurts.” -- Alyse Hand

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The Writers’ Federation of New Brunswick acknowledges that the land on which we live, work and gather is the traditional unceded territory of the Wolastoqiyik (Maliseet) and Mi’kmaq Peoples, and we honour the spirit of our ancestors’ Treaties of Peace and Friendship. 

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